Fay Zenoff is an addiction recovery wellness strategist, consultant and coach working with individuals, families, treatment centers and businesses to support freedom from addiction and the integration of recovery into all areas of wellness. Fay offers tools, trainings, resources and insights that educate, inspire, motivate and support people and teams to make healthier choices and experience happier outcomes.

Over the past decade, Fay has been fighting the stigma of addiction as a recovery advocate, leading a social-impact non-profit working to tackle the drug addiction epidemic. She is a thought leader, frequent speaker, and educator on the topics of ending shame and cultivating resiliency in recovery. Fay holds a MBA from the Kellogg Graduate School of Business and has a 30 year career in management with experience in a variety of sectors including education, tech, financial services and consulting. One does not need to have a drinking or drugging problem to benefit from recovery solutions. See Fay’s offerings for more details about her programs and services. Contact Fay to schedule a 20 minute free consultation: fzenoff@me.com

Personal Statement

“My work is focused on ending the shame and stigma of addiction — so that more people can find sustainable recovery. Be it by dismantling the often subtle discriminatory messages and norms in organizations, navigating overt social pressures in community or replacing self-defeating thoughts and behavior, my aim is to empower individuals, families and organizations to be resilient, open, and authentic. By doing so, we can create healthier communities, families, organizations and individuals.”


Fay Zenoff is a nationally respected addiction recovery advocate working to bring recovery solutions into organizations as well as to support individuals to thrice in all areas of their lives. As a recovery coach she offers individuals support to integrate and grow in recovery. As a consultant she offers companies strategies, tools and resources to increase the health and wellbeing of employees in the workplace.

Her views, personal experiences and professional work have been the subject of numerous articles and interviews, including in The New York Times, Bloomberg Business Week, National Public Radio News, to name a few. See Press

Prior to launching her own consultancy, Fay served as the Executive Director of a San Francisco based social-impact nonprofit and was the driving spirit behind the emergence of Open Recovery as a change paradigm developed to help tackle the stigma of addiction.

Fay is frequently a guest speaker at conferences and summits as well as an educator including for CIGNA’s 2018 Substance Use Series; she has been a panelist at a UCSF; a keynote speaker at the 2018 & 2019 California Society of Addiction Medicine Annual Conferences; and is the 2016 recipient of Constellation Behavioral Health’s Courage Award for her contributions to the field. See Talks

Over the course of her 30+ year career, Fay has worked in both the private and public sectors – in the fields of education, finance, public health, technology and consumer products. Her professional roles have included consultant, coach, private wealth manager, advancement and executive director for organizations including Morgan Stanley Smith Barney, Goodwill Industries, Select Quote, GAP, American Friends of The Weizmann Institute, Brandeis Hillel Day School, Fibronics, The National Council on Alcoholism and other Drug Addictions and Center for Open Recovery.

Fay has an MBA from the Kellogg Graduate School of Management at Northwestern University with a BA degree from Sarah Lawrence College.

Fay lives in Northern California. She has been in recovery since 2007.


Fay draws from her vast network of subject matter experts to build unique teams of professionals able to deliver and facilitate classes, programs, and workshops to meet client needs Most of the colleagues with whom Fay works (be they addiction medicine doctors, scientists or consultants) are themselves either in recovery or have been meaningfully impacted by addiction – offering both personal and professional insights and experience.

CONTACT Fay Zenoff to learn more about bringing recovery into your life and into your organization.

fzenoff@me.com 415.722.5559

Copyright 2021 FAY ZENOFF.COM – All rights reserved